SEO is hard today.
After Google's efforts in the last few years in
making its search algorithm better, web spam has
come down on a great deal. Today, SEO is all about
pure content marketing; only high quality content
ranks well in web searches. Social media has also
assumed a greater part in SEO. Still, to facilitate
the ranking of your site, you can make a few
adjustments. In this article, you will find a few
very easy tactics that many webmasters miss.
1. Social Media
Profile Tweaking
Facebook, Twitter,
Google+, LinkedIn, and Pinterest are the most
important social media sites today. If you are in a
specific niche, you may need to work on specific
social media sites (such as GitHub and StackOverflow
for programmers). Your social media profile should
be properly designed with your company logo, a brief
and catchy description, and other relevant
information. Also, ensure that your company's
employees are members in all social media profiles.
In order to optimize the
social media sites for local searches, you should
add your company's address, phone number, ZIP code,
etc. Additionally, you should link your social media
profiles with your company blog and other public
data streams so that these social media profiles are
rich with content. Ensure also that the keywords
that describe your company appear in this content.
2. Optimize Images and
Your Company Logo
On your website, you may
have a number of images. Webmasters who do not do
SEO may name these images something like
"image#.jpg." Such naming is not going to help a
search engine understand what the said image is of.
Instead, you can instruct your web-design team to
properly describe each image and include the ALT
tag.
The same applies when it
comes to your company logo. You should ensure that
the logo is named after your company and, if
possible, also the primary product. For instance, if
you are a storage technology provider, then your
logo may be named something like
"company-name-storage.png." And ensure that the logo
links to your company's home page.
3. Keyword Formatting
When you prepare content
for your website or blog, you may identify certain
keywords. It will pay to appropriately highlight
these keywords, by bolding, italicizing, or
underlining them. Not only the keyword density but
how you present the keywords also matters for high
ranking. This is the reason why top keywords should
appear in heading tags and title tags.
Link to Quality
Resources
Not only incoming links
but also outgoing links are important. Google warns
you not to link out to bad neighborhood sites. In
the same way, linking out to high-quality articles
and resources increases the trust on your website.
In addition, if you have a habit of linking out to
good websites, people may link back to your website
too.
5. Content Depth
These days, the content
that ranks high comes with in-depth information.
Articles with more than a thousand words tend to
rank high in Google. This does not mean that you
should inflate the article you write by adding some
additional, empty words. The article should be deep
and thorough throughout. A high-quality article will
rank high despite its word count.
6. Do What Google
Webmaster Tools Tells YouAlthough minor, Google
Webmaster Tools' suggestions can very much improve
your site. It is, therefore, recommended that you
check Webmaster Tools on a regular basis and get
some tips. HTML improvements, page-loading speed,
rich text information, site errors, robots.txt
information, connectivity to server, etc., are
analyzed and reported by this Google tool. It's very
easy to improve your site with the data provided by
Google Webmaster Tools. Additionally, if you are
optimizing your site for Bing, you can use Bing
Webmaster Tools.
Conclusion
As you can see,
optimizing your site for better search ranking is
not a difficult thing to do. If you do some of these
easy tasks that do not take much of your time, you
can achieve better ranking. However, it's the
quality of content on your site that ultimately
determines your site's SEO positions.