Iowa PPC Pay Per Click Management CompanyRequest the $25.00 Comprehensive Analysis
Iowa Pay Per Click Management
Iowa Pay Per Click Management Services
waste thousands of dollars every day on
ill-conceived pay-per-click (PPC) campaigns that
generate traffic, but no conversions. In order to
run a successful pay per click (PPC) ad campaign,
your keywords are of vital importance. They must be
highly specific, and chosen because they are the
search words your ideal customer would use.
Start the keyword selection process by choosing rough keywords. Pick words that your customers would use to search for your products or services. Use Google’s search engine to search for your products or services. Analyze the existing Google ads that appear on the results pages. These will give you a good idea of what keywords your competitors are using, and help you to eliminate ambiguous words. Are there any keywords that are ambiguous, or have different meaning in British and American English? Any ambiguity can lead to false clicks and wasted money!
If you sell furry purple widgets, set up a campaign based around the long tail keyword “furry purple widgets” rather than just “furry widgets” or “purple widgets”. You get higher conversion rates and a better return on investment from specific keywords, even if your traffic is lower.
General keywords and two word phrases generate tons of traffic, but it is mostly people who are not looking to spend money. Because there are less people selling furry, purple widgets than furry widgets, the cost per click of longer phrases is also lower.
The ideal Iowa PPC lead is a person who has already decided to buy a furry, purple widget, and is simply searching for the place to do it. By keeping your keywords specific, you get more of these leads, and less money-wasters just looking for general information on widgets.
Review your keyword phrases with a free keyword research tool such as Google’s Keywords tool (at adwords.google.com). This shows you how many people are searching for your potential long tail keywords. It also reveals how much they cost per click, and suggests similar keywords that you may have missed. Use Google’s Traffic Estimator (on the same page) to get a good idea of how much your PPC campaign will cost.
IowaPay per click campaigns depend on good keyword selection. Choose the right keywords, and you will funnel prospective clients to your business.
Kurt Stocker - Master Certified SEO Consultant
Heather - Moses SEO
Cliff - Moses SEO
Fill out this form to get a free quote. Or another short sales message. We respect your privacy. Call us today. .8805 Chambery Blvd Suite 300-156