How to Optimize Your site for Search Engines.Request Free Quote
Search engine optimization (SEO) is a vital part of website design and marketing. A properly optimized website will allow web crawlers to properly index your website for search engines (such as Google, Yahoo!, Ask, and Bing) so that your site appears prominently in the search engine results pages, or SERPs). Four of the primary areas of consideration for SEO are:
Search engines can track how many visitors your site has, how long they stay on your site before clicking elsewhere, and how often they return. All of these play a role in how well your website performs in search results.
More and more, search engines are attempting to direct searchers to websites that contain quality content. Providing good content optimized with the keywords and phrases that searchers might use can boost your site's performance in the SERPs and draw more visitors. If your site is filled with advertising or riddled with spelling or grammatical errors, however, it will negatively impact your site's performance.
First, you can include your URL in any comments you make on blogs. If the blog applies a "no follow" tag to its comments, however, it will not be counted as a link to your site.
Second, you can submit articles as an "expert" to be posted on another reputable website. Typically, sites will permit you to include a short bio containing a link to your site.
Third, you can submit your URL for inclusion in relevant online directories.
Beware, however, of unethical link exchanges or purchases, as these will harm your ranking, possibly evening resulting in a ban from selected search engines.
An XML Sitemap and robots.txt file. These can each assist web crawlers as they index your site.
Page titles containing keywords. These are the titles that are inserted into the HTML code and appear in the bar or tab at the top of your Internet browser.
Effective text formatting that incorporates heading tags. The formatting you use, which can also enhance your user's experience, can emphasize your keywords to search engines.
Alternate descriptions for images and videos. Though many users will never even notice your alternate descriptions contained within your HTML code, they can reap rewards in terms of SEO.
URLs containing recognizable and relevant words for searchers. Using real words rather than codes or non-descriptive terms will make your URLs more memorable and can also be another way to incorporate keywords.
A custom 404 "page not found" error page. This will show that you are concerned about your visitors experience with your website. The 404 page should be consistent with the rest of your site and can provide a link to your root page, an HTML Sitemap, and other important sections of your site.
Invest the time and effort to apply SEO to your website. It can make the difference between you site’s success and failure. Though there are no guarantees, an optimized site has the potential to climb the SERPs and achieve a prominent position at or near the top. This greater visibility typically translates into a greater number of visitors, which in turn enables you to market your product, promote your message, and share your opinions more effectively.
Kurt Stocker - Master Certificed SEO Consultant
Heather - Moses SEO
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