Page quality is intricately connected to e-commerce conversion rates.
A great landing page will not only capture the attention of a visitor, it will also lead him by the hand to the next page within your sales funnel. Remember that just about any page on your site may be chosen by a search engine as a landing page. The best practice therefore calls for a consistent quality effort on every page of your e-commerce site. It sounds like a huge effort but the results will eventually prove themselves in a much improved ROI.
According to a Content Marketing Institute study conducted in 2013, approximately 86% of business to consumer (B2C) companies planned on increasing their spending on seo content marketing throughout the year. This number has undoubtedly grown as Google and other search engine algorithms have evolved throughout 2014 and continue to shy away from link building as a dominant SEO strategy.
Connecting with your customers through good content pays off big not only in better search engine visibility, but also by increasing your company’s brand trust and opening new doors on the web through which new customers and leads can enter your site. A well-written or produced piece of content that ranks well for a keyword or two can be extremely effective in terms of return on investment too. You might pay a freelance writer $50 to write a blog post and land several new clients who found your post, read it, and made a buying decision based on your demonstrated expertise.
The big trick for business owners is developing a content marketing strategy that works for their company. It has to be cost effective, scalable, and yield results. Otherwise, why bother with blog posts, YouTube videos, or landing pages? The key is planning your content marketing strategy early and setting out with a plan. Spending the time it takes up front to think everything through will save you headaches, lost productivity, and improve your competitive edge by getting it right early and stumbling through the errors less. Whether you’re a small e-commerce company, dental practice, or large local retailer, here are four easy steps to build a content marketing strategy that works for your company:
What Is SEO, Anyway? In today’s Internet-based age, search engine optimization (SEO) is a term that, for good reason, has been getting a ton of play. Anyone with a website can benefit from SEO, but if you’re new to it, you’ll need a primer for what it is and why it matters so much. How to find the best SEO company
How Search Engines Work:
The Internet is made up of billions of pieces of information, with the number of websites increasing every day. The task of search engines is to look through this massive amount of data and, using your search term or phrase as a guide, bring you only what you need. Todo this, each search engine relies on a highly advanced algorithm, which is simply a set of rules or steps about how to analyze the available content. Significant changes to a search engine algorithm invariably alter what’s included in the search results and how those results get ranked.
via Search Engine Optimizing, Social Marketing, PPC, Web Development.