Find Successful Low Cost Keywords for Your Iowa PPC Campaign

Iowa Pay Per Click Management Services

Companies waste thousands of dollars every day on ill-conceived pay-per-click (PPC) campaigns that generate traffic, but no conversions. In order to run a successful pay per click (PPC) ad campaign, your keywords are of vital importance. They must be highly specific, and chosen because they are the search words your ideal customer would use.

Start the keyword selection process by choosing rough keywords. Pick words that your customers would use to search for your products or services. Use Google’s search engine to search for your products or services. Analyze the existing Google ads that appear on the results pages. These will give you a good idea of what keywords your competitors are using, and help you to eliminate ambiguous words. Are there any keywords that are ambiguous, or have different meaning in British and American English? Any ambiguity can lead to false clicks and wasted money!

 Once you have a list of about 10 solid, unambiguous keywords, expand them into strings of keywords between three and five words long. These keyword phrases, known in the SEO industry as long tail keywords, are vital to successful return on investment in all PPC campaigns. Because they are specific, long tail keywords tend to be cheaper than single words, or two word phrases. They also pull in a narrower band of searchers, allowing you to target your campaign more accurately.

If you sell furry purple widgets, set up a campaign based around the long tail keyword “furry purple widgets” rather than just “furry widgets” or “purple widgets”. You get higher conversion rates and a better return on investment from specific keywords, even if your traffic is lower.

General keywords and two word phrases generate tons of traffic, but it is mostly people who are not looking to spend money. Because there are less people selling furry, purple widgets than furry widgets, the cost per click of longer phrases is also lower.

The ideal Iowa PPC lead is a person who has already decided to buy a furry, purple widget, and is simply searching for the place to do it. By keeping your keywords specific, you get more of these leads, and less money-wasters just looking for general information on widgets.

Review your keyword phrases with a free keyword research tool such as Google’s Keywords tool (at adwords.google.com). This shows you how many people are searching for your potential long tail keywords. It also reveals how much they cost per click, and suggests similar keywords that you may have missed. Use Google’s Traffic Estimator (on the same page) to get a good idea of how much your PPC campaign will cost.

 Don’t think of PPC campaign success in terms of traffic, but in terms of conversions. It is far better to get a high percentage of solid leads from a few visitors than few leads from a massive, and expensive, spike in traffic. Optimize your website to suit your final choice of long tail keywords. This guarantees that your ad features prominently on Google’s search pages, getting the lion’s share of clicks.

Iowa Pay per click campaigns depend on good keyword selection. Choose the right keywords, and you will funnel prospective clients to your business.